For the 40th anniversary of Rock in Rio, our team—The Powerpuff Girls—was tasked with reimagining the festival’s visual identity. For our rebrand we decided to embraced the theme "Revolt and Reimagine – The New Norm," celebrating music as a unifying force and reflecting the festival’s rebellious spirit. The design story draws inspiration from Rock in Rio's roots in Latin America, and its legacy as a cultural revival after Brazil's dictatorship. We embraced the rebellious spirit at the heart of the festival, reimagining "rebellion" not as defiance, but as a positive force for diversity and inclusivity.
As the design lead, I created dynamic screen and social media animations, incorporating flowing gradients, high contrast photos, and custom hand-drawn icons to represent the diversity of musical genres. These elements were designed to adapt across various platforms, capturing the festival's energy and ever-changing nature. I also contributed to the development of key design assets, including icons and patterns that connect the festival's cultural roots to a fresh, modern aesthetic.
This rebrand embodies the spirit of Latin American creativity, inclusivity, and the power of music to bring people together. It’s a bold new direction for Rock in Rio, celebrating its legacy while embracing the future.
